What is social media?
Social media are interactive technologies that facilitate the creation, sharing and aggregation of content
(such as ideas, interests, and other forms of expression) amongst virtual communities and networks.
The term social in regard to media suggests platforms enable communal activity. Social media can
enhance and extend human networks. Users access social media through web-based apps or custom
apps on mobile devices. These interactive platforms allow individuals, communities, and organizations to
share, co-create, discuss, participate in, and modify user-generated or
self-curated content. Social media is used to document memories, learn, and form friendships.
They may be used to promote people, companies, products, and ideas. Social media can be
used to consume, publish, or share news.